Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
BrewDog·Food & Beverage (non-meat)·Ellon, United Kingdom·Founded 2007·Last verified 21 April 2026
39
out of 100
Below expectationsPending Review+6 since last review

BrewDog's sustainability claims have collapsed under scrutiny. Emissions rose 6% from 2019–2021; the carbon-negative claim was abandoned in 2024 after offset market criticism. The Lost Forest project failed ecologically, with 250,000 of 500,000 trees dead and peatland damage. No science-based targets, no SBTi commitment, and lost B Corp status following workplace culture investigations.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food & Beverage (non-meat) sector ceiling.
50 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
37 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 50) + (0.7 × 37) = 40.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Below expectations.
39 / 100
The ten questions

Where BrewDog is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (6/10, 5/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon — BrewDog emissions profile
Ongoing
Q1Q2Q8
View →
[2]Self-reported
BrewDog 2023 Annual Report & Sustainability Disclosure
2024
Q1Q3Q4Q7Q9
View →
[3]Public record
Inside.beer — BrewDog ends carbon-negative claim
2024
Q2Q8
View →
[4]Public record
Peters & Peters — BrewDog carbon-negative brewery misleading case
Unknown
Q3Q10
View →
[5]Public record
Anaerobic Digestion blog — BrewDog Ellon biogas carbon-negative brewery
Unknown
Q4Q6Q7
View →
[6]Public record
Forestry Journal — BrewDog sells Lost Forest estate, 250,000 trees die
2025
Q5
View →
[7]Third-party verified
Parks Watch Scotland — BrewDog Lost Forest criticism
2024
Q5
View →
[8]Public record
The Scottish Farmer — BrewDog sells Kinrara Lost Forest
2025
Q5Q10
View →
[9]Public record
Beverage Daily — Why BrewDog is winding down its carbon-negative claim
2024
Q6Q8
View →
[10]Self-reported
Delphis Eco partnership — BrewDog sustainable cleaning products
Unknown
Q6
View →
[11]Self-reported
brewdog.com — brewdogplanet
Unknown
Q9
View →
[12]Public record
Edie.net — BrewDog loses B Corp status after BBC expose
2022
Q9Q10
View →
[13]Public record
ASA ruling G23-1210353 — BrewDog carbon-negative advertising complaint upheld
2023
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

BrewDog in context

Where BrewDog sits among food & beverage (non-meat) peers.

Among the 35 major food & beverage (non-meat) brands we've scored, BrewDog sits 25th of 35.

25/35
BrewDog's rank
44
Industry average
32
Industry low
57
Industry high
How this score has moved

BrewDog's score over time.

today

Score history begins 8 February 2026.

As BrewDog's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About BrewDog

BrewDog is a Scottish craft brewery founded in 2007, headquartered in Aberdeen. Operating 100+ bars globally and two breweries (UK and US), it produces bottled and draught beer. The company has pursued high-profile sustainability claims, including carbon-negative certification and large-scale tree-planting, but faces significant credibility challenges following regulatory findings and ecological criticism.

Founded
2007
Headquarters
Ellon, United Kingdom
Employees
~2,400
Annual revenue
~£357M
Company website ↗
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