Sports Direct (Frasers Group plc) sustainability score: 30/100
Better than 19% of Retail (non-fashion)
Below expectations starts at 31. The highest score on SINK is 71.
Frasers Group sells sports, lifestyle and luxury goods through store brands including Sports Direct, USC, Flannels, House of Fraser and GAME. In its year to 26 April 2026 UK Sports Retail made £2,570.2 million of revenue, International Retail £1,603.6 million and Premium Lifestyle £975.7 million, with the rest from property and financial services.
More about Sports Direct (Frasers Group plc)
Frasers Group plc was incorporated in 2006 as Sports Direct International Limited. It is based in Shirebrook, and had over 33,000 employees and £5.33 billion revenue that year.
Founded 2006Head office Shirebrook, United KingdomStaff ~33,000 ('over 33,000 employees', FY26 Annual Report, year to 26 April 2026)Revenue ~£5.33B (year to 26 April 2026)Website ↗
Frasers Group reported 87,962 tCO2e for the year to April 2026, down from 90,561 t, but only 13,504 t of that is Scope 3: staff car travel, power losses and well-to-tank. It publishes no figure for the goods it buys to sell, so the size deduction for an incomplete footprint (0.70x) applies. It states no renewable electricity share. Its SBTi-validated targets cut Scope 1 and 2 by 58.8% by FY2034 from FY2023, and Scope 3 by 63.8% per million GBP value added, an intensity measure. It targets 50% preferred materials in own-brand textiles by FY30 and reports 15%. It publishes no water data.
Sports Direct (Frasers Group plc) scores 30/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Sports Direct (Frasers Group plc) joint 731st of 1,023 companies scored, and joint 41st of 54 in Retail (non-fashion).
What is Sports Direct (Frasers Group plc) doing well, and where does it fall short?
Strongest on Targets & Commitments and Controversies & Red Flags (7/10, 7/10). Weakest on Water Impact and Nature & Biodiversity Impact (0/10, 2/10).
Where Sports Direct (Frasers Group plc) lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Its effect on waterPublish figures for its water use.
- Its effect on natureAssess its effect on nature and publish a basic environmental policy.
- Emissions from its supply chainAssess where its supply-chain emissions come from.
Every question that lost points
- Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain3/10No assessment of where its supply-chain emissions come from.
- Whether its emissions are falling4/10No evidence of a year-on-year fall in its total emissions.
- How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
- Its effect on water0/10No figures for its water use.
- Its climate targets7/10No validated long-term net zero target.
- How openly it reports5/10No dedicated sustainability role, board oversight or public report.
- Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Sports Direct (Frasers Group plc)'s SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleHas Sports Direct (Frasers Group plc)'s score changed?
Sports Direct (Frasers Group plc)'s score has been reviewed 2 times and currently stands where it started, at 30.
- 30 → 306 November 2026
Re-scored on v2.5 (brand batch: sportswear); owner sign-off 2026-11-06. History gap: the last recorded row is 30 (2026-04-04, initial_score), but the live score before this change was 26 (previousScore 30). The intermediate change(s) were not recorded at the time and are not reconstructed here.
- Scored 304 April 2026
Initial score at platform launch
What evidence is Sports Direct (Frasers Group plc)'s score based on?
8 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
25% of them were published by Sports Direct (Frasers Group plc) itself; the rest come from independent sources.
“Scope 1 CO2 emissions (tonnes) 34,692 34,017”
“FY24 figures have been restated following the conclusion of the Group's ISO 14064 Part 1 2018 mandatory audit completed in April 2025.”
“Frasers Group PLC commits to reduce absolute scope 1 and 2 GHG emissions by 58.8% by FY2034 from a FY2023 base year.”
“There’s no evidence it’s taking actions to protect biodiversity in its supply chain.”
“Brands owned by this company scored 6%. The average score was 14% and the highest score was 71%.”
“The regulator concluded that the RRP did not reflect the product’s general market price and that the associated savings claim was misleading.”
“we're proud that our targets have been independently validated by the Science Based Targets initiative (SBTi)”
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How does Sports Direct (Frasers Group plc) compare with other retail (non-fashion) companies?
Where Sports Direct (Frasers Group plc) sits among retail (non-fashion) peers.
Among the 54 major retail (non-fashion) brands we've scored, Sports Direct (Frasers Group plc) is tied =41st of 54, with 3 others.
Who scores higher in Retail (non-fashion)?
The 3 companies in the sector scoring nearest above Sports Direct (Frasers Group plc).
JD Sports discloses climate data and holds SBTi-validated near-term targets, but absolute operational emissions are rising 30-63% since 2021 as store count expands.
See the breakdown →Target cut market-based Scope 1 and 2 emissions 67.9% from 2017, mostly through renewable electricity certificates, but Scope 3 fell only from 59.6 to 55.7 Mt and its assurance covers only business air travel.
See the breakdown →Asda reports Scope 1/2 emissions with GHG Protocol rigour and has cut operational carbon 48% since 2021, but Scope 3 — 98% of its footprint — remains largely unverified and uncut.
See the breakdown →Which companies moved this week, and why.
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