Retail (non-fashion)

WH Smith sustainability score: 52/100

52/100
Making progress
Joint 1st of 54 in Retail (non-fashion)

Better than 96% of Retail (non-fashion)

Leading practice starts at 60. The highest score on SINK is 71.

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About WH Smith

WHSmith is a British retailer founded in 1782, headquartered in Swindon. It operates High Street stores, travel retail outlets, and online channels selling books, stationery, magazines, and convenience goods across the UK, USA, and Europe.

More about WH Smith

It is a mid-cap listed company with 1,500+ stores.

Founded 1782Head office Swindon, United KingdomStaff ~10,000+Revenue ~£1.55BWebsite ↗

Read WH Smith's own report ↗

Our verdict

WHSmith has delivered genuine operational emissions reductions—89% below 2020 baseline—backed by third-party verification and renewable electricity across its core estate. But Scope 3 remains vague (spend-based estimates only), nature impact reporting is absent, and water disclosure is non-existent. The company has solid commitments and no major controversies, but lacks the granularity and ambition expected at scale.

WH Smith scores 52/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.

That places WH Smith joint 109th of 1,023 companies scored, and joint 1st of 54 in Retail (non-fashion).

Limited evidence. This score rests on 5 sources, 60% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.

The ten questions

What is WH Smith doing well, and where does it fall short?

Strongest on Energy Source and Controversies & Red Flags (8/10, 8/10). Weakest on Water Impact and Nature & Biodiversity Impact (3/10, 4/10).

What's missing

Where WH Smith lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Its effect on waterMonitor its water use and take measures to reduce it.
  • Its effect on natureMeasure its effect on nature and have it independently verified.
  • How it uses materials and handles wasteReport measurable waste or recycling targets publicly.

Every question that lost points

  • Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
  • Whether its emissions are falling7/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is8/10Its own operations aren't shown to run on 100% renewable energy.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets6/10No validated long-term net zero target.
  • How openly it reports6/10No annual impact report, or no pay linked to climate targets.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is WH Smith's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
58 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 58) = 55.0
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.95
Final score
Rounded. Making progress.
52 / 100
Where the evidence comes from

What evidence is WH Smith's score based on?

5 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

60% of them were published by WH Smith itself; the rest come from independent sources.

Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.

This company's public sustainability disclosure is limited. This score is based on the 5 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 5 sources, 60% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
WHSmith 2024 Sustainability Addendum
2024
Q1Q2Q6Q9
View →
[2]Self-reported
WHSmith 2025 Annual Report
2025
Q1Q2Q3Q5Q8
View →
[3]Self-reported
WHSmith Sustainability — Planet
Ongoing
Q4Q5Q6Q7Q8Q10
View →
[4]Public record
WHSmith targets net-zero emissions by 2025 (edie.net)
Unknown
Q3
View →
[5]Public record
WHSmith 2024 Sustainability Report (MarketScreener)
2024
Q9Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For WH Smith

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    WH Smith: SINK sustainability score 52.

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WH Smith in context

How does WH Smith compare with other retail (non-fashion) companies?

WH Smith shares top spot among retail (non-fashion) peers.

Among the 54 major retail (non-fashion) brands we've scored, WH Smith is tied =1st of 54, with 2 others.

=1/54
WH Smith's rank
37
Industry average
18
Industry low
52
Industry high
See all 54 in Retail (non-fashion) →
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