Who Gives A Crap sustainability score: 29/100
Better than 23% of FMCG / Consumer Goods
Below expectations starts at 31. The highest score on SINK is 71.
Who Gives A Crap is an Australian company selling recycled and bamboo toilet paper, tissues and other household paper products, mainly by subscription. It is a certified B Corp. Its UK company reported £51.7m in revenue and 21 employees for the year to June 2025.
Head office Melbourne, AustraliaStaff 21 (UK company, year to 30 June 2025)Revenue £51.7m (UK company, year to 30 June 2025)Website ↗
Who Gives A Crap publishes a verified product carbon footprint, but only for 2022 and with no split by scope, so there is no emissions trend. It sources recycled and bamboo fibre with FSC certification, but publishes no water figures, no science-based target and no annual sustainability report, and it offsets shipping emissions rather than setting a reduction target.
Who Gives A Crap scores 29/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Who Gives A Crap joint 753rd of 1,023 companies scored, and joint 43rd of 57 in FMCG / Consumer Goods.
What is Who Gives A Crap doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Supply Chain (8/10, 6/10). Weakest on Emissions Trajectory and Water Impact (2/10, 2/10).
Where Who Gives A Crap lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Whether its emissions are fallingShow its emissions are falling.
- Its effect on waterMonitor its water use and take measures to reduce it.
- Its climate targetsSet specific targets with dates.
Every question that lost points
- Emissions from its own operations4/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
- Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
- Whether its emissions are falling2/10No evidence its emissions are falling.
- How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature5/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
- Its effect on water2/10No monitoring of water use, or no measures to reduce it.
- Its climate targets3/10No specific targets with dates.
- How openly it reports6/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Who Gives A Crap's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleHas Who Gives A Crap's score changed?
Who Gives A Crap's score has moved from 43 to 29 across 4 recorded reviews, down 14 points.
- 45 → 29-167 November 2026
Re-scored under the current method. It publishes no Scope 1, 2 or 3 figures, only a 2022 product footprint, so the 0.70x step applies.
- 45 → 457 November 2026
Correction, 7 November 2026: removed an unsourced emissions figure. Score unchanged.
- 43 → 45+229 October 2026
Correction: score 43 → 45; the published score did not follow from its own base, performance and size deduction (arithmetic error, corrected 29 October 2026).
- Scored 434 April 2026
Initial score at platform launch
What evidence is Who Gives A Crap's score based on?
12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
25% of them were published by Who Gives A Crap itself; the rest come from independent sources.
Its only published total is a 2022 footprint of 70,605 t CO2e, from a life-cycle assessment multiplied by products sold and verified to ISO 14064-3. It is not split by scope, so it does not set the size step. Staff and revenue are its UK company's (owner ruling 2026-11-07).
9 of 12 sources are independent of the company.
“We officially have a third-party verified carbon footprint for Who Gives A Crap and our parent company, Good Goods!”
“FSC certification through the full chain of custody, LCA assessments and emissions tracking”
“Resource Conservation 13.6”
“has installed a rooftop solar system on its Melbourne warehouse spelling out the words”
“Our short-term aim is to have all warehouses globally powered by 100% renewables by the end of FY25.”
“Samples from Cheeky Panda and Who Gives a Crap (WGAC) contained 100% bamboo, as claimed.”
“We’ve made an official No Deforestation Commitment”
“In July 2023, we gained full FSC® Chain-of-Custody certification (C190271)”
“Toilet tissue from Cheeky Panda and Who Gives A Crap (WGAC), meanwhile, was found to contain 100% bamboo as claimed.”
“were also tested by Which?, and were shown to contain 100 per cent bamboo, as claimed.”
“grew turnover to £45.5m in the year to 30 June 2024, up from £38.7m the year before”
“Total revenue grew 13.6% to £51.7 million”
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How does Who Gives A Crap compare with other fmcg / consumer goods companies?
Where Who Gives A Crap sits among fmcg / consumer goods peers.
Among the 57 major fmcg / consumer goods brands we've scored, Who Gives A Crap is tied =43rd of 57, with 1 other.
Who scores higher in FMCG / Consumer Goods?
The 3 companies in the sector scoring nearest above Who Gives A Crap.
Rentokil Initial discloses Scope 1 & 2 emissions but covers only 2 of 15 Scope 3 categories, masking ~58% of estimated value-chain emissions.
See the breakdown →Kraft Heinz reports emissions data with third-party assurance but Scope 3 remains 95% of total with qualified audits and unverified categories.
See the breakdown →Method Products hides behind parent SC Johnson's vague sustainability claims while dodging material disclosure.
See the breakdown →Which companies moved this week, and why.
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