HURR sustainability score: 46/100
Better than 68% of E-commerce / Online Retail
Leading practice starts at 60. The highest score on SINK is 71.
HURR is a UK-based peer-to-peer fashion rental platform that connects individual lenders with renters to extend garment lifecycles. Founded in 2016 and headquartered in London, it operates as an asset-light marketplace with no owned inventory or manufacturing, positioning itself within the circular fashion sector.
Founded 2018Head office GBStaff ~35Revenue undisclosed (total-exemption accounts; cumulative GMV of £100M since 2018 is not annual revenue)Website ↗
HURR is a small, asset-light fashion rental marketplace with negligible operational footprint and no formal emissions reporting. Its core weakness is the absence of Scope 1, 2, and 3 GHG disclosure; a secondary weakness is lack of science-based targets or net-zero commitment. Structural strengths — B Corp certification, Oxwash partnership, reusable packaging — offset disclosure gaps only marginally.
HURR scores 46/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified June 2026.
That places HURR joint 258th of 1,023 companies scored, and joint 8th of 26 in E-commerce / Online Retail.
What is HURR doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Carbon Footprint: Operations and Emissions Trajectory (3/10, 3/10).
Where HURR lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Emissions from its own operationsPublish emissions figures for its own operations, even an estimate from energy bills.
- Whether its emissions are fallingShow its emissions are falling, even from energy bills or mileage.
- How clean its energy isMove to a renewable energy tariff or make a major efficiency investment.
Every question that lost points
- Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
- Emissions from its supply chain4/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling3/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature5/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
- Its effect on water5/10No measured water footprint with reduction targets.
- Its climate targets5/10Its targets aren't science-based or committed to the Science Based Targets initiative.
- How openly it reports6/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is HURR's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is HURR's score based on?
13 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
31% of them were published by HURR itself; the rest come from independent sources.
9 of 13 sources are independent of the company.
“Company status: Active; registered office First Floor, 85 Great Portland Street, London”
“Skip to Content — ABOUT HURR (no downloadable emissions data found)”
“peer-to-peer fashion rental platform, Hurr has partnered with sustainable laundry service, Oxwash”
“exclusive partnership with Oxwash who are re-engineering the laundry process from the ground up”
“HURR Collective has 35 employees as of Mar 24. The total employee count is the same as what it was in Mar 23.”
“UK-based HURR partners with an EV delivery company”
“door-to-door laundry service via electric cargo bikes”
“We're expanding the circular economy with the help of our rental community”
“reusable packaging for Hurr's rental delivery and return process, which has a 100% return rate. Each bag can be used over 30 times.”
“HURR Limited earned an overall score of 87.2”
“HURR managed rentals will be dry cleaned through Oxwash, whose water consumption is 60 per cent less”
“Hurr became the first fashion rental platform in the world to achieve B Corp Certification”
“HURR is the smart way to rent your wardrobe, on-demand”
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How does HURR compare with other e-commerce / online retail companies?
Where HURR sits among e-commerce / online retail peers.
Among the 26 major e-commerce / online retail brands we've scored, HURR is tied =8th of 26, with 1 other.
Who scores higher in E-commerce / Online Retail?
The 3 companies in the sector scoring nearest above HURR.
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See the breakdown →Which companies moved this week, and why.
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