E-commerce / Online Retail

eBay sustainability score: 45/100

45/100
Below expectations
Joint 10th of 26 in E-commerce / Online Retail

Better than 52% of E-commerce / Online Retail

Making progress starts at 46. The highest score on SINK is 71.

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About eBay

eBay is a US-based e-commerce platform founded in 1995, headquartered in San Jose. It operates a peer-to-peer and business-to-consumer marketplace with over 40% of 2024 sales in pre-owned or refurbished goods.

More about eBay

The company has ~12,600 employees and generated $11.1B in revenue in FY2025.

Founded 1995Head office San Jose, United StatesStaff ~12,600 (2016)Revenue $9.79B (FY2022)Website ↗

Read eBay's own report ↗

Our verdict

eBay has achieved strong operational emissions cuts (92% reduction in Scope 1&2) and hit 100% renewable electricity early. But Scope 3 shipping emissions rose 23% year-on-year, offsetting gains. A 2023 DOJ complaint over 343,000+ illegal product sales highlights enforcement risks, though the case was dismissed on Section 230 immunity grounds.

eBay scores 45/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.

That places eBay joint 281st of 1,023 companies scored, and joint 10th of 26 in E-commerce / Online Retail.

The ten questions

What is eBay doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Energy Source (8/10, 8/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (4/10, 4/10).

What's missing

Where eBay lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Whether its emissions are fallingShow a year-on-year fall in its total emissions.
  • Its effect on natureMeasure its effect on nature and have it independently verified.
  • Its effect on waterMeasure its water footprint and set reduction targets.

Every question that lost points

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling4/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is8/10Its own operations aren't shown to run on 100% renewable energy.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water4/10No measured water footprint with reduction targets.
  • Its climate targets8/10No validated long-term net zero target.
  • How openly it reports7/10No mission-locked structure, such as B Corp certification.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is eBay's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
61 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 61) = 54.7
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
45 / 100
Where the evidence comes from

What evidence is eBay's score based on?

10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

50% of them were published by eBay itself; the rest come from independent sources.

Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.

[1]Self-reported
eBay Impact — Sustainable Commerce
Ongoing
Q1Q2Q3Q4Q5Q6Q7
View →
[2]Self-reported
eBay Impact — Goals & Progress
Ongoing
Q3Q6
View →
[3]Self-reported
eBay Impact Hub
Ongoing
Q5Q9
View →
[4]Self-reported
eBay Inc. Reports Fourth Quarter and Full Year 2024 Results
2025
Q4
View →
[5]Independent source
eBay Unveils Climate Transition Plan, Reaches 2045 Net-Zero Target with SBTi
2026
Q2Q8
View →
[6]Independent source
eBay Targets Net-Zero by 2045 and Expands SBTi-Validated Climate Plan
Unknown
Q8
View →
[7]Independent source
Tracenable — eBay GHG Emissions
Unknown
Q1
View →
[8]Public record
EPA and DOJ File Complaint Alleging Environmental Violations by eBay
2023
Q10
View →
[9]Public record
Digital Policy Alert — DOJ Lawsuit Against eBay, Case No. 23-07173
2024
Q10
View →
[10]Self-reported
eBay MainStreet — eBay Strengthens Commitment to Climate Action
Unknown
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For eBay

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    eBay: SINK sustainability score 45.

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eBay in context

How does eBay compare with other e-commerce / online retail companies?

Where eBay sits among e-commerce / online retail peers.

Among the 26 major e-commerce / online retail brands we've scored, eBay is tied =10th of 26, with 3 others.

=10/26
eBay's rank
41
Industry average
12
Industry low
54
Industry high
See all 26 in E-commerce / Online Retail →
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