Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Seventh Generation·FMCG / Consumer Goods·Burlington, Vermont, USA·Founded 1988·Last verified 22 April 2026
52
out of 100
Making progressPending Review

Seventh Generation has eliminated operational emissions and quantified supply chain impact comprehensively, but emissions reductions stalled in 2024. Water disclosure is absent, palm sourcing remains risky despite RSPO commitments, and the parent company's track record undermines credibility. B Corp certification and climate advocacy don't offset weak measurement on nature and resource efficiency.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
61 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 61) = 51.7
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
52 / 100
The ten questions

Where Seventh Generation is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (8/10, 7/10). Weakest on Water Impact and Targets & Commitments (3/10, 5/10).

Where the evidence comes from

Every document used, listed.

8 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Seventh Generation Impact Report (2023)
2023
Q1Q2Q5Q6Q8
View →
[2]Public record
New Seventh Generation Impact Report Shows Decreased Carbon Footprint, Power of Brand Advocacy
2023
Q1Q3Q9Q10
View →
[3]Self-reported
Seventh Generation 2024 Impact Report
2025
Q2Q3
View →
[4]Third-party verified
Commons Brand Rating: Seventh Generation
Ongoing
Q4Q6Q7Q8
View →
[5]Self-reported
Corporate Consciousness 2022
2022
Q4Q5
View →
[6]Self-reported
Journey to a More Sustainable & Equitable Planet: Seventh Generation's 2025 Goals
2024
Q7
View →
[7]Third-party verified
B Corporation Directory: Seventh Generation
Ongoing
Q9
View →
[8]Public record
Seventh Generation Settles Natural Claims Class Action for $4.5M
2016
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Seventh Generation in context

Where Seventh Generation sits among fmcg / consumer goods peers.

Among the 41 major fmcg / consumer goods brands we've scored, Seventh Generation sits 3rd of 41.

3/41
Seventh Generation's rank
39
Industry average
23
Industry low
56
Industry high
How this score has moved

Seventh Generation's score over time.

today

Score history begins 4 April 2026.

As Seventh Generation's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Seventh Generation

Seventh Generation manufactures plant-based household and personal care products including cleaners, laundry detergents, and baby care. Founded in 1988, the Vermont-based company operates as a certified B Corp and has been owned by Unilever since 2016. It positions itself as a sustainability leader in the FMCG sector.

Founded
1988
Headquarters
Burlington, Vermont, USA
Employees
~200-300
Annual revenue
~$300M (estimated)
Company website ↗
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