PANGAIA sustainability score: 54/100

Scope 1 and 2 tracked under GHG Protocol with SBTi-validated targets; net-zero Scope 2 achieved 2024. Scope 1 significantly reduced. However, absolute tonnage figures not publicly disclosed in granular form, and third-party verification not confirmed.

Scope 3 mapped using spend-based methodology since 2021, accounting for 99% of footprint. LCAs cover 84% of products sold in 2023. Transport and manufacturing identified as main sources. However, spend-based model acknowledged as imprecise; reductions partly reflect lower spending, not genuine decarbonisation.

Reports 40% carbon footprint reduction from 2021 baseline through 2023; emissions intensity fell ~9% from 2022–2023. Net-zero Scope 2 achieved 2024, Scope 1 significantly reduced. Company acknowledges reductions partly reflect lower spending under spend-based accounting, not just genuine decarbonisation.

Committed to 100% renewable energy in direct operations by 2025; net-zero Scope 2 achieved 2024. Good On You confirms renewable use in stores and offices. Renewable energy not extended to supply chain manufacturing (Portugal, Italy, Turkey, Romania), where vast majority of consumption occurs.

Tomorrow Tree Fund, Bee:wild partnership, Hope Tee biodiversity storytelling, BioCircular Materials Alliance participation, field-level Tier 5 mapping. Uses 96% organic/recycled/regenerative/bio-based materials in 2024; Climate Beneficial verified cotton. No TNFD-aligned disclosure or quantified nature footprint published.

85% of products readily recyclable; ReWear peer-to-peer resale platform launched; compostable packaging used. Renu Jacket made from 100% textile waste, 3D-printed Absolute Sneaker fully recyclable. Preferred Materials List ranks all materials; 96% of 2024 collection organic/recycled/regenerative/bio-based. Offcuts recycled, low-impact dyes used.

Water Policy established; 99% of footprint in apparel production supply chain. Uses water-efficient dyeing (claiming 50% less than conventional) and low-impact non-toxic dyes. Water risks mapped across manufacturing countries (Portugal, Italy, Turkey identified as medium-to-high risk). No quantified baseline or verified year-on-year reduction data published.

Science-based targets approved by SBTi. Targets: 42% reduction in direct operations by 2030, 50% value chain reduction by 2030, net-zero direct ops by 2025, net-zero value chain by 2040. Commits to active reduction solutions beyond offsetting. Reduction-first strategy with strong third-party validation.

Annual Impact Reports published 2021–2024. B Corp certified with score 99.9 (well above 80-point threshold); Fair Wear LEADER status. Chief Impact Officer (Maria Srivastava) in place. LCAs published, Retraced digital traceability used, supply chain mapped to Tier 3, fiber information disclosed per product. Acknowledges limitations openly.

No regulatory actions, greenwashing lawsuits, or credible NGO criticisms found. Individual Trustpilot complaints allege quality and greenwashing claims but are unsubstantiated. Not large enough for InfluenceMap coverage. No evidence of climate policy lobbying. Maintained B Corp and Fair Wear certifications. Spend-based accounting limitation self-disclosed.