Kering (Gucci) sustainability score: 46/100

Kering reports complete Scope 1 (31,052t) and Scope 2 market-based (12,428t) emissions for 2024 via CDP and DitchCarbon, with GHG Protocol methodology and multi-year tracking. Data audited under CSRD as a listed French company. Year-on-year declining trend from 2023 (Scope 1: 31,622t; Scope 2: 12,729t).

Scope 3 emissions reported at ~2,116,428t CO2e for 2024, down from ~2,508,318t in 2023. Proprietary Environmental Profit & Loss (EP&L) tool tracks GHG, water, air pollution, waste, and land use across all tiers. 99% raw material traceability at Gucci. Independent third-party verification of full Scope 3 not confirmed; fashion estimates inherently rely on modelling.

Total absolute emissions fell 16% year-on-year to ~2,159,908t (2024). SBTi targets require 54.6% absolute reduction by 2033. However, Gucci previously used intensity metrics (46% claimed reduction) while absolute emissions rose 36% between 2015–2021. Recent cuts partially reflect business revenue decline (€19.6B to €17.2B) rather than structural decarbonisation.

Kering achieved 100% renewable electricity for own operations under RE100 in 2022; 96% renewable energy overall. Participates in Fashion Pact's largest renewable energy virtual PPA. Scope 2 market-based emissions very low (12,428t), confirming significant renewable procurement. Some claims rely on unbundled RECs rather than additive PPAs, limiting additionality verification.

First fashion company with validated SBTN science-based targets for freshwater and land. Biodiversity Strategy targets net positive impact, 100% deforestation-free leather sourcing (European by 2025, global by 2030), 3% land footprint reduction by 2030, and 695,500 hectares of regenerative agriculture engagement. EP&L quantifies nature dependencies. Early-stage delivery on ambitious targets.

Targets single-use plastic elimination by 2025 and zero microfibre leakage by 2030. Material Innovation Lab develops sustainable and circular materials including biomaterials. 99% raw material traceability; resale partnerships with The RealReal. Target: 100% sustainable materials by 2025. Fundamental business model still relies on selling new products; independently audited circularity metrics limited.

Industry-first Water-Positive Strategy launched April 2025, targeting net positive water impact by 2050. SBTN-validated freshwater targets include 21% reduction in Arno basin (Tuscany) by 2030. Ten priority water basins identified; Water Resilience Labs by 2035. Chrome-free tanning in owned tanneries by 2030. Strategy newly launched; measurable outcomes not yet demonstrated.

SBTi-validated near-term targets: 54.6% absolute Scopes 1–3 reduction by 2033 (2022 base), 90% by 2050. FLAG targets: 39.4% Scope 3 reduction by 2033, 72% by 2050. SBTN-validated nature targets for freshwater and land. However, Gucci's prior reliance on questionable REDD+ offsets (now withdrawn) and 2023 carbon neutral claim withdrawal after greenwashing investigation moderates confidence.

Chief Sustainability Officer in post since 2012. Comprehensive EP&L, progress reports, and CSRD-compliant disclosure. DJSI-listed 12 consecutive years; top MSCI rating. Board-level oversight and TCFD alignment. However, Kering retracted its own greenwashing guidelines when they contradicted Gucci's carbon neutral claims, and shortened Gucci's 2022 report from 80+ pages to 3 pages during greenwashing crisis.

Gucci's carbon neutral claims relied on questionable REDD+ credits, including Kariba project where ~two-thirds of credits were reportedly fictitious. Gucci quietly removed carbon neutral claims May 2023 after Follow the Money investigation. Kering retracted its own greenwashing guidelines when they contradicted Gucci's strategy. No regulatory fines identified. Founded Fashion Pact, demonstrating climate advocacy leadership.