Better than 95% of Apparel (Durable / Outdoor)
Leading practice starts at 60. The highest score on SINK is 71.
Reformation is a US-based direct-to-consumer apparel brand founded in 2003, headquartered in Los Angeles. It positions itself as a sustainable fashion retailer, offering dresses, basics, and accessories with emphasis on deadstock fabrics, regenerative cotton, and circular economy programs.
Private equity-owned (Permira, 2019), it has expanded rapidly while maintaining higher-than-industry sustainability disclosures.
Head office USStaff ~1,200Revenue ~$350MWebsite ↗
Reformation claims sustainability leadership but operates a fast-fashion growth model—14 to 53 stores since PE acquisition in 2019—driving absolute emissions up 24.5% year-on-year despite third-party verification. Circular economy practices (97% recycled/regenerative materials, fiber-to-fiber recycling) are industry-leading, but offset reliance and intensity-based Scope 3 targets mask a business model fundamentally at odds with decarbonization.
Reformation scores 52/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.
That places Reformation joint 109th of 1,023 companies scored, and joint 3rd of 58 in Apparel (Durable / Outdoor).
Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (7/10, 7/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (3/10, 5/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
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Every question that lost points
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Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale15 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
33% of them were published by Reformation itself; the rest come from independent sources.
Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.
10 of 15 sources are independent of the company.
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Where Reformation sits among apparel (durable / outdoor) peers.
Among the 58 major apparel (durable / outdoor) brands we've scored, Reformation is tied =3rd of 58, with 1 other.
The 2 companies in the sector scoring nearest above Reformation.
Elvis & Kresse operates a genuinely circular business model built on waste-stream materials, eliminating virgin inputs entirely.
See the breakdown →Burberry has cut operational emissions 94% and supply chain emissions 49%, exceeding targets early.
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