Apparel (Fast Fashion)

New Look sustainability score: 34/100

34/100
Below expectations
Joint 3rd of 18 in Apparel (Fast Fashion)

Better than 71% of Apparel (Fast Fashion)

Making progress starts at 46. The highest score on SINK is 71.

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About New Look

New Look is a UK-based fast fashion retailer founded in 1976, headquartered in Weymouth. The company operates hundreds of stores across the UK and internationally, selling women's, men's, and children's clothing, footwear, and accessories at accessible price points.

More about New Look

It competes directly with Boohoo, ASOS, and Shein in the high-volume, trend-driven segment.

Founded 1976Head office Weymouth, United KingdomStaff ~8,500Revenue ~£769MWebsite ↗

Read New Look's own report ↗

Our verdict

New Look reports SBTi-validated carbon targets and has achieved 22% Scope 1&2 reductions, but water data is entirely absent and renewable energy coverage remains unquantified. Biodiversity risk assessment is missing despite cotton and viscose sourcing. The fast fashion business model—high volume, rapid turnover—fundamentally conflicts with resource efficiency claims.

New Look scores 34/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.

That places New Look joint 598th of 1,023 companies scored, and joint 3rd of 18 in Apparel (Fast Fashion).

Limited evidence. This score rests on 5 sources, 20% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.

The ten questions

What is New Look doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Targets & Commitments (8/10, 7/10). Weakest on Water Impact and Nature & Biodiversity Impact (1/10, 2/10).

What's missing

Where New Look lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Its effect on waterPublish figures for its water use.
  • Its effect on natureAssess its effect on nature and publish a basic environmental policy.
  • How clean its energy isMove to a renewable energy tariff or make a major efficiency investment.

Every question that lost points

  • Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
  • Emissions from its supply chain5/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water1/10No figures for its water use.
  • Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports4/10No dedicated sustainability role, board oversight or public report.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is New Look's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Fast Fashion) sector ceiling.
15 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
44 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 15) + (0.7 × 44) = 35.3
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.95
Final score
Rounded. Below expectations.
34 / 100
How this score has moved

Has New Look's score changed?

New Look's score has been reviewed 4 times and currently stands where it started, at 34.

0255075100345 April 2026347 November 2026347 November 2026347 November 2026
  1. 34 → 347 November 2026

    Correction, 7 November 2026: relabelled a third-party emissions figure as an estimate. Score unchanged.

  2. 34 → 347 November 2026

    Two trade press sources relabelled as independent (owner ruling 2026-11-07). Score unchanged.

  3. 34 → 347 November 2026

    Correction, 7 November 2026: question 2: credited the figure to The Commons. Score unchanged.

  4. Scored 345 April 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is New Look's score based on?

5 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

20% of them were published by New Look itself; the rest come from independent sources.

Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.

This company's public sustainability disclosure is limited. This score is based on the 5 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 5 sources, 20% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Independent source
New Look Updates Sustainability Strategy After Exceeding Targets
2024
Q1Q2Q3Q7Q8
View →
[2]Independent source
Brands.theCommons.Earth — New Look Rating Profile
Ongoing
Q1Q2Q4Q5Q6Q9
View →
[3]Independent source
New Look Releases 2024 Sustainability Report Highlighting Significant Progress
2024
Q2Q3Q8
View →
[4]Self-reported
New Look — Kind to Our Core: Responsible Production
Ongoing
Q4Q5Q6
View →
[5]Independent source
Good On You — New Look Brand Profile
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For New Look

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    New Look: SINK sustainability score 34.

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New Look in context

How does New Look compare with other apparel (fast fashion) companies?

Where New Look sits among apparel (fast fashion) peers.

Among the 18 major apparel (fast fashion) brands we've scored, New Look is tied =3rd of 18, with 3 others.

=3/18
New Look's rank
26
Industry average
8
Industry low
44
Industry high
See all 18 in Apparel (Fast Fashion) →
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