Apparel (Fast Fashion)

Primark sustainability score: 37/100

37/100
Below expectations+2 since last review
2nd of 18 in Apparel (Fast Fashion)

Better than 94% of Apparel (Fast Fashion)

Making progress starts at 46. The highest score on SINK is 71.

Is this your company? Claim this profile (free)

About Primark

Primark is an Irish fast-fashion retailer owned by Associated British Foods, with ~82,700 employees and £9.5bn retail revenue, it competes in the ultra-low-cost segment.

Head office Dublin, IrelandStaff ~82,676 (2025)Revenue £9,489M Retail (Primark) segment revenue (52 weeks to 13 Sep 2025)Website ↗

Read Primark's own report ↗

Our verdict

Primark has cut operational emissions 71% since 2018/19 but supply-chain reductions lag: total emissions fell only 5.7% in six years, and purchased-goods emissions remain 2% above baseline. The Dutch advertising code committee ruled its '50% CO2 reduction' posters misleading, and Deutsche Umwelthilfe has criticised its self-made 'Primark Cares' label.

Primark scores 37/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.

That places Primark joint 507th of 1,023 companies scored, and 2nd of 18 in Apparel (Fast Fashion).

The ten questions

What is Primark doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Transparency & Accountability (8/10, 8/10). Weakest on Nature & Biodiversity Impact and Resource Use & Waste (4/10, 4/10).

What's missing

Where Primark lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Its effect on natureMeasure its effect on nature and have it independently verified.
  • How it uses materials and handles wasteReport measurable waste or recycling targets publicly.
  • Whether its emissions are fallingShow a year-on-year fall in its total emissions.

Every question that lost points

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water5/10No measured water footprint with reduction targets.
  • Its climate targets7/10No validated long-term net zero target.
  • How openly it reports8/10No mission-locked structure, such as B Corp certification.
  • Its record on controversies5/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Primark's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Fast Fashion) sector ceiling.
15 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
58 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 15) + (0.7 × 58) = 45.1
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
37 / 100
How this score has moved

Has Primark's score changed?

Primark's score has moved from 35 to 37 across 2 recorded reviews, up 2 points.

0255075100358 February 2026373 November 2026
  1. 35 → 37+23 November 2026

    Agent-mode re-score on Primark's EY-assured figures (6.04 Mt total); Q10 -2 for the Dutch advertising code committee ruling.

  2. Scored 358 February 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is Primark's score based on?

12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

25% of them were published by Primark itself; the rest come from independent sources.

9 of 12 sources are independent of the company.

[1]Self-reported
Primark Sustainability and Ethics Progress Report 2024/25

“we have surpassed the threshold of our 2030 SBTi-validated target to keep absolute Scope 1 and 2 (market-based) emissions”

2025
Q1Q2Q3Q4Q5Q7Q9
View →
[2]Self-reported
Associated British Foods plc — Responsibility in our businesses: Retail (Carbon and Climate)

“For the purpose of reporting against targets, Primark has been tracking Scope 2 (market-based) since 2023.”

Ongoing
Q1Q2Q3Q4Q8Q9
View →
[3]Independent source
Cascale — Primark Case Study

“1,083 of Primark’s supplier facilities completed the Higg FEM self-assessment”

Unknown
Q2Q8
View →
[4]Self-reported
Primark — Basis of Reporting 2025

“Data Verification: A third-party review of the data is carried out along with multiple internal reviews before reporting the data externally”

2025
Q6Q9
View →
[5]Independent source
Ecotextile — Primark Claims Sustainability and Ethics Progress

“Discount fashion retailer reveals emissions cuts in 2024/2025 report, but scope 3 reduction lags behind 2030 target”

2025
Q3
View →
[6]Independent source
Apparel Insider — Primark Scope 3 Emissions Up by 11%

“Primark says scope 3 supply chain emissions were up by 11 per cent for 22/23 from a baseline year of 2018/19”

Unknown
Q3
View →
[7]Independent source
FashionUnited — Primark Switching to Preferred Materials and Circular Design

“achieved an overall 5.7 percent reduction in total greenhouse gas emissions compared to the 2019 baseline”

2025
Q3Q5Q6Q9
View →
[8]Independent source
Dirk Zwager — Juridische Toets van Duurzaamheidsclaims (Legal Assessment of Sustainability Claims)

“Primark onvoldoende heeft onderbouwd dat in redelijkheid kan worden verwacht dat zij de uiting zal waarmaken”

Unknown
Q8Q10
View →
[9]Independent source
DutchNews — Primark Green Claims Misleading

“The advertising body also said that Primark’s aim to halve emissions is not backed up by any concrete steps.”

2023
Q10
View →
[10]Independent source
FashionUnited India — Several Misleading Primark Claims Scrutinised by Dutch Watchdog

“The Board of Appeal said the claims made by Primark are not sufficiently substantiated.”

2023
Q10
View →
[11]Independent source
Deutsche Umwelthilfe — Goldener Geier Nomination (Greenwashing Award)

“Primark versieht Billigmode mit dem selbst erfundenen „Cares“-Label, das wie ein Nachhaltigkeitssiegel wirkt, aber ohne unabhängige Standards und entsprechende Kriterien auskommt.”

2026
Q10
View →
[12]Independent source
Ecotextile — Primark Nominated for German Greenwashing Award

“accusing the retailer of greenwashing through its ‘Primark Cares’ label”

2026
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Primark

Is this your company? Claim this profile (free)

Free. Once you confirm, this page says “Profile claimed by Primark” and we email you when the score changes. Claiming changes nothing about the score. More than one person can claim a company. Privacy

  • Use this score in tenders

    Send the link, or the one-page score sheet. It links back to this page and every source. Free.

    Open the score sheet →
  • Send new evidence, free

    Scored low because little is published? Publish what you do and send us the link, free. If it holds up, your score changes, and the change is logged on your page.

    How to send evidence →
  • Put your score on your website, free

    It shows the current band, sector rank and score, and links to this page, so it changes when the score does.

    Primark: SINK sustainability score 37.

Track this score

We'll send one email to confirm. Every email has a one-click unsubscribe. Privacy

Bidding for a public contract? Check if you need a Carbon Reduction Plan, free →

We reply within 5 working days.

Want your own page like this?

Free, independent, every source shown. Send it to any buyer who asks about your sustainability.

Score my business free
Primark in context

How does Primark compare with other apparel (fast fashion) companies?

Where Primark sits among apparel (fast fashion) peers.

Among the 18 major apparel (fast fashion) brands we've scored, Primark sits 2nd of 18.

2/18
Primark's rank
26
Industry average
8
Industry low
44
Industry high
See all 18 in Apparel (Fast Fashion) →
THE SUNDAY RUNDOWN

Which companies moved this week, and why.

One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.

We'll send one email to confirm. No spam. Unsubscribe in one click.

Checking a company?

Search free →

Asked to prove you're sustainable?

Get your business scored, free →

Been scored?

Find your page and claim it, free →

Scores are free. Nobody can pay to change a score, speed it up or hide it.