Better than 94% of Apparel (Fast Fashion)
Making progress starts at 46. The highest score on SINK is 71.
Primark is an Irish fast-fashion retailer owned by Associated British Foods, with ~82,700 employees and £9.5bn retail revenue, it competes in the ultra-low-cost segment.
Head office Dublin, IrelandStaff ~82,676 (2025)Revenue £9,489M Retail (Primark) segment revenue (52 weeks to 13 Sep 2025)Website ↗
Primark has cut operational emissions 71% since 2018/19 but supply-chain reductions lag: total emissions fell only 5.7% in six years, and purchased-goods emissions remain 2% above baseline. The Dutch advertising code committee ruled its '50% CO2 reduction' posters misleading, and Deutsche Umwelthilfe has criticised its self-made 'Primark Cares' label.
Primark scores 37/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Primark joint 507th of 1,023 companies scored, and 2nd of 18 in Apparel (Fast Fashion).
Strongest on Carbon Footprint: Operations and Transparency & Accountability (8/10, 8/10). Weakest on Nature & Biodiversity Impact and Resource Use & Waste (4/10, 4/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
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Every question that lost points
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SINK = (0.3 × Base + 0.7 × Performance) × ScalePrimark's score has moved from 35 to 37 across 2 recorded reviews, up 2 points.
Agent-mode re-score on Primark's EY-assured figures (6.04 Mt total); Q10 -2 for the Dutch advertising code committee ruling.
Initial score at platform launch
12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
25% of them were published by Primark itself; the rest come from independent sources.
9 of 12 sources are independent of the company.
“we have surpassed the threshold of our 2030 SBTi-validated target to keep absolute Scope 1 and 2 (market-based) emissions”
“For the purpose of reporting against targets, Primark has been tracking Scope 2 (market-based) since 2023.”
“1,083 of Primark’s supplier facilities completed the Higg FEM self-assessment”
“Data Verification: A third-party review of the data is carried out along with multiple internal reviews before reporting the data externally”
“Discount fashion retailer reveals emissions cuts in 2024/2025 report, but scope 3 reduction lags behind 2030 target”
“Primark says scope 3 supply chain emissions were up by 11 per cent for 22/23 from a baseline year of 2018/19”
“achieved an overall 5.7 percent reduction in total greenhouse gas emissions compared to the 2019 baseline”
“Primark onvoldoende heeft onderbouwd dat in redelijkheid kan worden verwacht dat zij de uiting zal waarmaken”
“The advertising body also said that Primark’s aim to halve emissions is not backed up by any concrete steps.”
“The Board of Appeal said the claims made by Primark are not sufficiently substantiated.”
“Primark versieht Billigmode mit dem selbst erfundenen „Cares“-Label, das wie ein Nachhaltigkeitssiegel wirkt, aber ohne unabhängige Standards und entsprechende Kriterien auskommt.”
“accusing the retailer of greenwashing through its ‘Primark Cares’ label”
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Where Primark sits among apparel (fast fashion) peers.
Among the 18 major apparel (fast fashion) brands we've scored, Primark sits 2nd of 18.
The one company in the sector scoring above Primark.
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