Freddie's Flowers sustainability score: 39/100
Better than 24% of E-commerce / Online Retail
Making progress starts at 46. The highest score on SINK is 71.
Freddie’s Flowers is a UK online flower subscription business, incorporated in 2014 with its registered office in London. It had 206 staff and revenue of £37.6m in the year to August 2025.
More about Freddie's Flowers
Its flowers come mainly from the Netherlands and Kenya, and since July 2025 a third party has packed them.
Founded 2014Head office London, UKStaff 206Revenue £37.6MWebsite ↗
Freddie’s Flowers says it measures Scope 1 and 2 emissions, but no tonnage was found in its readable reports or its accounts. Its Scope 3 covers only road business travel, and it reports no water data. Its 1.5°C targets for 2030 are SBTi-validated on the small-business route, covering Scope 1 and 2 only. Its latest impact report is from 2023.
Freddie's Flowers scores 39/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Freddie's Flowers joint 451st of 1,023 companies scored, and 20th of 26 in E-commerce / Online Retail.
What is Freddie's Flowers doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 5/10). Weakest on Water Impact and Emissions Trajectory (1/10, 2/10).
Where Freddie's Flowers lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Its effect on waterPublish figures for its water use.
- Whether its emissions are fallingShow its emissions are falling, even from energy bills or mileage.
- Emissions from its own operationsPublish emissions figures for its own operations, even an estimate from energy bills.
Every question that lost points
- Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
- Emissions from its supply chain3/10No assessment of where its supply-chain emissions come from.
- Whether its emissions are falling2/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
- Its effect on water1/10No figures for its water use.
- Its climate targets5/10Its targets aren't science-based or committed to the Science Based Targets initiative.
- How openly it reports5/10No dedicated sustainability role, board oversight or public report.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Freddie's Flowers's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Freddie's Flowers's score based on?
10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
20% of them were published by Freddie's Flowers itself; the rest come from independent sources.
“2023 was our third year of being certified Carbon Neutral by the Carbon Trust (for UK operations).”
“Average employee numbers for the group were 206 (2024: 201).”
“The company put the widening loss down to the closure of its Hounslow-based warehouse in favour of moving flower packing operations to a third party”
“as Freddie's Flowers does not offer any certified Organic or Fairtrade products, the brand receives a bottom rating in both of these categories.”
“Through the UN REDD+ initiative ** we’ve invested”
“Freddie's Flowers is considering restructuring options and has instigated further job cuts as the subscription service's sales continue to suffer.”
“Group of companies accounts made up to 31 August 2025”
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How does Freddie's Flowers compare with other e-commerce / online retail companies?
Where Freddie's Flowers sits among e-commerce / online retail peers.
Among the 26 major e-commerce / online retail brands we've scored, Freddie's Flowers sits 20th of 26.
Who scores higher in E-commerce / Online Retail?
The 3 companies in the sector scoring nearest above Freddie's Flowers.
Bloom & Wild's emissions from growing its flowers were 21,725 tCO2e in its year to March 2025, about 90% of its supply-chain total, and they rose about 5% as it sold more.
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