Better than 0% of Media / Entertainment / Publishing
Below expectations starts at 31. The highest score on SINK is 71.
ByteDance is a Chinese internet and software company founded in 2012, headquartered in Beijing. It operates TikTok (1B+ monthly active users), Douyin (China), and a global e-commerce platform (TikTok Shop).
The company runs massive data center infrastructure across multiple continents and invests heavily in AI and compute capacity, making it one of the world's highest-impact digital platforms by energy consumption.
Founded 2012Head office Beijing, People's Republic of ChinaStaff ~150,000Revenue ~$155BWebsite ↗
ByteDance operates at massive scale—150,000 employees, $155B revenue, 1B+ TikTok users—with almost no public emissions data. The company claims carbon neutrality by 2030 but has disclosed neither Scope 1/2 nor Scope 3 figures, makes no interim progress, and faces active Indigenous land complaints in Brazil. This is greenwashing without substance.
ByteDance (TikTok) scores 20/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.
That places ByteDance (TikTok) joint 973rd of 1,023 companies scored, and joint 27th of 29 in Media / Entertainment / Publishing.
Strongest on Controversies & Red Flags and Energy Source (7/10, 2/10). Weakest on Carbon Footprint: Supply Chain and Emissions Trajectory (0/10, 0/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
Every question that lost points
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleByteDance (TikTok)'s score has been reviewed 2 times and currently stands where it started, at 20.
Correction, 7 November 2026: removed an unsourced emissions figure. Score unchanged.
Initial score at platform launch
12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
0% of them were published by ByteDance (TikTok) itself; the rest come from independent sources.
Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.
12 of 12 sources are independent of the company.
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ByteDance (TikTok) is tied at the bottom of the media / entertainment / publishing pack.
Among the 29 major media / entertainment / publishing brands we've scored, ByteDance (TikTok) is tied =27th of 29, with 2 others.
The 3 companies in the sector scoring nearest above ByteDance (TikTok).
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