Media / Entertainment / Publishing

ByteDance (TikTok) sustainability score: 20/100

20/100
Significant gaps
Joint 27th of 29 in Media / Entertainment / Publishing

Better than 0% of Media / Entertainment / Publishing

Below expectations starts at 31. The highest score on SINK is 71.

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About ByteDance (TikTok)

ByteDance is a Chinese internet and software company founded in 2012, headquartered in Beijing. It operates TikTok (1B+ monthly active users), Douyin (China), and a global e-commerce platform (TikTok Shop).

More about ByteDance (TikTok)

The company runs massive data center infrastructure across multiple continents and invests heavily in AI and compute capacity, making it one of the world's highest-impact digital platforms by energy consumption.

Founded 2012Head office Beijing, People's Republic of ChinaStaff ~150,000Revenue ~$155BWebsite ↗

Our verdict

ByteDance operates at massive scale—150,000 employees, $155B revenue, 1B+ TikTok users—with almost no public emissions data. The company claims carbon neutrality by 2030 but has disclosed neither Scope 1/2 nor Scope 3 figures, makes no interim progress, and faces active Indigenous land complaints in Brazil. This is greenwashing without substance.

ByteDance (TikTok) scores 20/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.

That places ByteDance (TikTok) joint 973rd of 1,023 companies scored, and joint 27th of 29 in Media / Entertainment / Publishing.

The ten questions

What is ByteDance (TikTok) doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Energy Source (7/10, 2/10). Weakest on Carbon Footprint: Supply Chain and Emissions Trajectory (0/10, 0/10).

What's missing

Where ByteDance (TikTok) lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Emissions from its supply chainAssess where its supply-chain emissions come from.
  • Whether its emissions are fallingShow its emissions are falling, even from energy bills or mileage.
  • Emissions from its own operationsPublish emissions figures for its own operations, even an estimate from energy bills.

Every question that lost points

  • Emissions from its own operations1/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain0/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling0/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature1/10No evidence it knows its main risks to nature.
  • How it uses materials and handles waste1/10No recycling or waste reduction shown.
  • Its effect on water1/10No figures for its water use.
  • Its climate targets2/10No specific targets with dates.
  • How openly it reports1/10No sustainability information published.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is ByteDance (TikTok)'s SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Media / Entertainment / Publishing sector ceiling.
60 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
16 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 16) = 29.2
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.7
Final score
Rounded. Significant gaps.
20 / 100
How this score has moved

Has ByteDance (TikTok)'s score changed?

ByteDance (TikTok)'s score has been reviewed 2 times and currently stands where it started, at 20.

0255075100204 April 2026207 November 2026
  1. 20 → 207 November 2026

    Correction, 7 November 2026: removed an unsourced emissions figure. Score unchanged.

  2. Scored 204 April 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is ByteDance (TikTok)'s score based on?

12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

0% of them were published by ByteDance (TikTok) itself; the rest come from independent sources.

Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.

12 of 12 sources are independent of the company.

[1]Public record
TikTok's carbon footprint: Doomscrolling and environmental impact
2024
Q1Q8
View →
[2]Independent source
TikTok & ByteDance climate commitments and sustainability
Unknown
Q1Q2Q8
View →
[3]Independent source
Ditch Carbon: ByteDance organization profile
Unknown
Q1Q9
View →
[4]Independent source
ByteDance commits to 100% renewable energy by 2030 — Greenpeace response
Unknown
Q2Q4
View →
[5]Public record
ByteDance pledges operational carbon neutrality by 2030
Unknown
Q4Q8
View →
[6]Public record
TikTok owner ByteDance criticized in Greenpeace report on Chinese cloud providers
UnknownArchived copy from 2025-05-18: the original link no longer opens for us.
Q4
View →
[7]Public record
Brazilian Indigenous community files complaint to halt TikTok data center
Unknown
Q5Q7
View →
[8]Public record
Brazil Indigenous group sues TikTok data center
2025
Q5Q10
View →
[9]Public record
Sacra: ByteDance company profile and financials
Unknown
Q3
View →
[10]Public record
Who's worse for carbon emissions: TikTok or Greece?
Unknown
Q3Q9
View →
[11]Public record
TikTok announces $37 billion Brazil data center amid Indigenous water dispute
Unknown
Q7
View →
[12]Public record
TikTok environmental impact and resource consumption
Unknown
Q6
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For ByteDance (TikTok)

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    ByteDance (TikTok): SINK sustainability score 20.

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ByteDance (TikTok) in context

How does ByteDance (TikTok) compare with other media / entertainment / publishing companies?

ByteDance (TikTok) is tied at the bottom of the media / entertainment / publishing pack.

Among the 29 major media / entertainment / publishing brands we've scored, ByteDance (TikTok) is tied =27th of 29, with 2 others.

=27/29
ByteDance (TikTok)'s rank
40
Industry average
20
Industry low
61
Industry high
See all 29 in Media / Entertainment / Publishing →
Explore next

Who scores higher in Media / Entertainment / Publishing?

The 3 companies in the sector scoring nearest above ByteDance (TikTok).

See the full Media / Entertainment / Publishing table →
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