Ecotricity excels at renewable electricity (100% green) but fundamentally fails on gas: 99% fossil fuel with no credible near-term reduction path. Scope 3 emissions (~293,000 tonnes CO₂e annually) are buried. A 2024 greenwashing investigation exposed carbon credit gaps. Operational emissions are trivial noise masking the real problem.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Energy Source and Carbon Footprint — Operations (8/10, 6/10). Weakest on Carbon Footprint — Supply Chain and Targets & Commitments (2/10, 3/10).
7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 17 major energy supply / utilities brands we've scored, Ecotricity sits 3rd of 17.
Score history begins 4 April 2026.
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Ecotricity is a UK-based energy retailer and generator supplying ~167,000 customers with electricity and gas. Founded in 1995, it owns 87.2 MW of wind capacity and solar parks, with plans for a 600 MW solar project. It is structured as a private company controlled by founder Dale Vince. Revenue ~£458M; ~600 employees.
UK renewable energy retailer with similar scale; useful peer for comparing renewable-first positioning vs. gas exposure.
View breakdown →Fast-growing UK energy supplier; comparable on customer base and renewable claims; instructive contrast on transparency.
View breakdown →European utility with major renewable generation; best-in-class Scope 3 disclosure; benchmark for energy sector maturity.
View breakdown →UK utility with renewable transition targets and formal ESG governance; stronger accountability framework than Ecotricity.
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