Apparel (Durable / Outdoor)

Allbirds sustainability score: 38/100

38/100
Below expectations-11 since last review
Joint 34th of 58 in Apparel (Durable / Outdoor)

Better than 39% of Apparel (Durable / Outdoor)

Making progress starts at 46. The highest score on SINK is 71.

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About Allbirds

Allbirds is a footwear and apparel brand built on natural and recycled materials such as merino wool, tree fibres and sugarcane; footwear is the majority of its revenue. On 9 June 2026 Allbirds, Inc. sold the footwear business and the brand's intellectual property to Allbirds IP LLC, an affiliate of American Exchange Group.

More about Allbirds

The brand and allbirds.com are now owned and operated by AB Dnam, LLC of Beverly Hills, according to the brand's site; press reports say American Exchange Group and WSG Brands jointly own it. The seller now files as Smartbird, Inc., formerly known as Allbirds, Inc., and works in AI infrastructure. Its last full-year figures, for 2025, were revenue of $152.5M and 362 employees.

Head office Beverly Hills, United StatesStaff ~362 (Allbirds, Inc., the seller, at 31 December 2025, FY2025 10-K; before the sale of the brand on 9 June 2026; the new owner publishes none)Revenue ~$152.5M (Allbirds, Inc., the seller, FY2025, year to 31 December 2025, FY2025 10-K: net revenue $152,466 thousand; last full year before the sale of the brand on 9 June 2026; the new owner publishes none)Website ↗

Read Allbirds' own report ↗

Our verdict

Allbirds' latest footprint is 21,453 tCO2e for 2023, submitted to the Climate Label with third-party verification stated: 446 t of Scope 1, 281 t of market-based Scope 2 and 20,726 t of Scope 3, which is 96.6% of the total. No category split was published, and the 2025 10-K says 2025 reporting is not yet available. Its main claim, a carbon neutral business since 2019, rests on offsets, which earn no credit. Progress on its 42% absolute cut by 2030 is self-reported at 20%; per-product intensity fell, which is not an absolute cut. Its regenerative wool goal stood at 1%. No water footprint was found. The new owner has published no emissions data.

Allbirds scores 38/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.

That places Allbirds joint 479th of 1,023 companies scored, and joint 34th of 58 in Apparel (Durable / Outdoor).

The ten questions

What is Allbirds doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (6/10, 6/10). Weakest on Energy Source and Water Impact (2/10, 2/10).

What's missing

Where Allbirds lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • How clean its energy isMove to a renewable energy tariff or make a major efficiency investment.
  • Its effect on waterMonitor its water use and take measures to reduce it.
  • Whether its emissions are fallingShow its emissions are falling.

Every question that lost points

  • Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling3/10No evidence its emissions are falling.
  • How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water2/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets5/10Its targets aren't science-based or committed to the Science Based Targets initiative.
  • How openly it reports5/10No dedicated sustainability role, board oversight or public report.
  • Its record on controversies6/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Allbirds's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
42 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 42) = 38.4
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
38 / 100
How this score has moved

Has Allbirds's score changed?

Allbirds's score has moved from 49 to 38 across 2 recorded reviews, down 11 points.

0255075100498 February 2026387 November 2026
  1. 49 → 38-117 November 2026

    Re-scored under the current method. Its figures are for 2023, before Allbirds, Inc. sold the brand in June 2026, and the new owner has published none.

  2. Scored 498 February 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is Allbirds's score based on?

16 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

19% of them were published by Allbirds itself; the rest come from independent sources.

These figures are for 2023, before Allbirds, Inc. sold the brand to AB Dnam, LLC in June 2026. The new owner has published none.

13 of 16 sources are independent of the company.

[1]Self-reported
Climate Label — Allbirds emissions inventory and reduction plan

“Scope 1: 446 tCO2e”

Ongoing
Q1Q2Q3Q5
View →
[2]Independent source
Stand.earth Fashion Brand Scorecard — Allbirds

“Emissions data: 2 year disclosure, no breakdown by category, country or tier.”

Ongoing
Q2Q3Q4Q5Q6Q8Q10
View →
[3]SEC filing
SEC EDGAR Filing — Allbirds Inc. Form 10-K, fiscal year ended 31 December 2025

“Reporting for 2025 is not yet available.”

2026
Q1Q3Q8Q9
View →
[4]SEC filing
SEC EDGAR Filing — Allbirds Inc. Form 10-K, fiscal year ended 31 December 2024

“We have targets to reduce raw materials use by 25%”

2025
Q6Q8
View →
[5]SEC filing
SEC EDGAR Filing — Allbirds Inc. Form 10-K, fiscal year ended 31 December 2022

“Of 20,115 GJ of energy consumed in 2022, 46% was from renewable sources.”

2023
Q4Q7Q8
View →
[6]Independent source
Good On You — Allbirds brand rating

“wool certified by ZQ”

Ongoing
Q5Q6Q7Q8
View →
[7]Self-reported
Flight Plan 2023 — Allbirds press release

“reduction in per product carbon emissions during 2023”

2023
Q3
View →
[8]Independent source
The Good Shopping Guide — Ethical shoes and trainers

“Allbirds Ethical Rating”

Unknown
Q6
View →
[9]SEC filing
SEC EDGAR Filing — Allbirds Inc. Form 8-K, 9 June 2026 (sale completion)

“consummated the closing of the transactions contemplated by the Asset Sale”

2026
Q9
View →
[10]Self-reported
Allbirds — Our Story

“now owned and operated by AB Dnam, LLC”

Ongoing
Q9Q10
View →
[11]Independent source
Kelley Drye — Court dismisses lawsuit against Allbirds over green claims

“simply a critique of its methodology”

2022
Q10
View →
[12]Independent source
Ecotextile — Allbirds carbon and wool claims litigation

“A US judge has dismissed a case brought by a group of consumers”

Unknown
Q10
View →
[13]
explore.changeclimate.org

“annually measure cradle-to-customer emissions”

Q2Q9
View →
[14]
worldfootwear.com

“procured 100% renewable energy to meet its electricity usage at manufacturers in both the US and Vietnam”

Q4
View →
[15]
decrypt.co

“has sold its shoe business and rebranded as Smartbird”

Q9
View →
[16]
insideretail.co.nz

“which will jointly own the brand moving forward”

Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Allbirds

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    Allbirds: SINK sustainability score 38.

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Allbirds in context

How does Allbirds compare with other apparel (durable / outdoor) companies?

Where Allbirds sits among apparel (durable / outdoor) peers.

Among the 58 major apparel (durable / outdoor) brands we've scored, Allbirds is tied =34th of 58, with 2 others.

=34/58
Allbirds's rank
39
Industry average
14
Industry low
55
Industry high
See all 58 in Apparel (Durable / Outdoor) →
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