Routinery sustainability score: 30/100
Better than 26% of SaaS / Digital Services
Below expectations starts at 31. The highest score on SINK is 71.
Routinery is a South Korean mobile habit-tracking and routine-building application founded in 2019 and based in Seoul. It operates as a lean SaaS platform with 4–9 employees, distributing via Apple App Store and Google Play.
More about Routinery
The company targets individual users seeking to establish daily routines and track habit completion through a mobile-first interface.
Founded 2019Head office Seoul, South KoreaStaff ~4-9Revenue <$1M (estimate; seed-stage)Website ↗
Routinery is a tiny Seoul-based habit-tracking app with negligible operational footprint and no sustainability infrastructure. It has published zero environmental data, set no targets, and established no accountability structures. The company's scale renders absolute impact trivial, but absence of even basic disclosure is the defining weakness.
Routinery scores 30/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified July 2026.
That places Routinery joint 731st of 1,023 companies scored, and joint 48th of 69 in SaaS / Digital Services.
Limited evidence. This score rests on 7 sources, 14% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.
What is Routinery doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (8/10, 4/10). Weakest on Targets & Commitments and Transparency & Accountability (1/10, 1/10).
Where Routinery lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Its climate targetsSet emissions reduction targets.
- How openly it reportsPublish sustainability information.
- Whether its emissions are fallingShow its emissions are falling, even from energy bills or mileage.
Every question that lost points
- Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
- Emissions from its supply chain3/10No assessment of where its supply-chain emissions come from.
- Whether its emissions are falling2/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature4/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste3/10No active waste reduction, reuse or repair shown.
- Its effect on water4/10No measured water footprint with reduction targets.
- Its climate targets1/10No emissions reduction targets.
- How openly it reports1/10No sustainability information published.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Routinery's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleHas Routinery's score changed?
Routinery's score has moved from 43 to 30 across 2 recorded reviews, down 13 points.
- 43 → 30-137 November 2026
The small-company exception no longer applies: no sourced staff or revenue figure was found. With no published emissions figure, the 0.70x size step now applies.
- Scored 437 November 2026
Correction, 7 November 2026: removed an unsourced emissions figure. Score unchanged.
What evidence is Routinery's score based on?
7 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
14% of them were published by Routinery itself; the rest come from independent sources.
This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.
Limited data coverage. This assessment is based on 7 sources, 14% of which are self-reported by the company. Scores may change as independent evidence becomes available.
“As of Jul 01, 2024, the latest employee count at Routinery is 4.”
“Turn your intentions into meaningful actions with Routinery, the routine app and habit tracker.”
“The company raised about 200 million won in a seed funding round from Digital Healthcare Partners (DHP) and the Invention Lab in December 2020.”
“Routinery has 9 total employees.”
“The SBTi's Target Dashboard lists companies and financial institutions that have set science-based targets.”
“There are currently no ESG-related disclosure requirements that apply on a mandatory or comply-or-explain basis.”
“The LobbyMap platform currently contains over 1,200 evidence items of corporate and industry association engagement with climate policy issues in South Korea.”
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How does Routinery compare with other saas / digital services companies?
Where Routinery sits among saas / digital services peers.
Among the 69 major saas / digital services brands we've scored, Routinery is tied =48th of 69, with 3 others.
Who scores higher in SaaS / Digital Services?
The 3 companies in the sector scoring nearest above Routinery.
Anthropic is a $380B-valued AI company with virtually no environmental accountability.
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