JCDecaux sustainability score: 60/100
Exceptional starts at 75. The highest score on SINK is 71.
JCDecaux is a French outdoor advertising company, operating street furniture, transport and billboard advertising, headquartered in Neuilly-sur-Seine; JCDecaux SE is registered from 1984 and its roots go back to 1964. It had about 11,300 employees and €4.0 billion revenue in 2025.
Founded 1984Head office Neuilly-sur-Seine, FranceStaff ~11,320 (31 Dec 2025)Revenue ~€4.0B (FY2025)Website ↗
JCDecaux has cut its total emissions 41% since 2019 and has SBTi-validated net-zero targets, but most of its renewable electricity comes from certificates bought separately. In 2026 it lobbied Amsterdam councillors against a ban on fossil-fuel advertising, and its Dutch director has urged councils to avoid local ad bans.
JCDecaux scores 60/100 (Leading practice) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified October 2026.
That places JCDecaux joint 13th of 1,023 companies scored, and 1st of 6 in Advertising / Marketing Services.
What is JCDecaux doing well, and where does it fall short?
Strongest on Carbon Footprint: Operations and Targets & Commitments (9/10, 9/10). Weakest on Controversies & Red Flags and Nature & Biodiversity Impact (3/10, 4/10).
Where JCDecaux lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Its record on controversiesDeal with the findings under question 10, in public.
- Its effect on natureMeasure its effect on nature and have it independently verified.
- Its effect on waterMeasure its water footprint and set reduction targets.
Every question that lost points
- Emissions from its own operations9/10No verified figures published with their method and a falling trend.
- Emissions from its supply chain8/10Its Scope 3 emissions aren't fully verified or falling year on year.
- Whether its emissions are falling7/10No consistent fall over several years across its operations and supply chain.
- How clean its energy is6/10Less than 90% of its energy shown to be renewable.
- Its effect on nature4/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
- Its effect on water5/10No measured water footprint with reduction targets.
- Its climate targets9/10No validated long-term net zero target.
- How openly it reports8/10No mission-locked structure, such as B Corp certification.
- Its record on controversies3/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is JCDecaux's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is JCDecaux's score based on?
10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
30% of them were published by JCDecaux itself; the rest come from independent sources.
“In 2025, Scopes 1 and 2 emissions (market-based) decreased by 9.7% vs 2024 and by 66.5% vs 2019”
“JCDecaux SE also commits to continue active annual sourcing of 100% renewable electricity through to 2030.”
“In 2018, it was already meeting 69% of its electricity needs with renewable electricity compared with 37% in 2015.”
“sent an email to all party groups in the Amsterdam city council, warning the ban would have “far-reaching financial and legal consequences”.”
“Wij zeggen: blijf weg van lokale verboden.”
“une vingtaine de publicitaires spécialistes de l'affichage extérieur, dont JCDecaux, ClearChannel France et Mediatranports”
“JCDecaux a été classé, pour la troisième année consécutive, dans la liste A du CDP”
“2025 Universal Registration Document (PDF format)”
“Among the 20,000 companies assessed by CDP on climate change, JCDecaux ranks in the top 4% included in the A List”
“2025 revenue: €3,967.1m”
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How does JCDecaux compare with other advertising / marketing services companies?
JCDecaux is the highest-scoring advertising / marketing services company we've rated.
Among the 6 major advertising / marketing services brands we've scored, JCDecaux sits 1st of 6.
Who comes next in Advertising / Marketing Services?
JCDecaux leads its sector. These are the next 3 down.
MSQ's footprint was 5,007 tCO2e in its year to February 2025, flat against its 2020 baseline: its own operations' emissions are down 68%, but its supply-chain emissions rose.
See the breakdown →Dentsu operates as a Big Six advertising holding company with documented fossil-fuel client work—18 contracts in 2024–2025—undercutting its otherwise-ambitious net-zero science-based targets.
See the breakdown →Publicis Groupe publishes detailed Scope 1, 2, and 3 emissions data aligned with GHG Protocol, but absolute emissions rose 29% year-on-year to FY2024, missing its own SBTi 2030 targets.
See the breakdown →Which companies moved this week, and why.
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