FMCG / Consumer Goods

Imperial Brands sustainability score: 44/100

44/100
Below expectations
Joint 9th of 57 in FMCG / Consumer Goods

Better than 82% of FMCG / Consumer Goods

Making progress starts at 46. The highest score on SINK is 71.

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About Imperial Brands

Imperial Brands is a British tobacco and nicotine company headquartered in Bristol. It manufactures cigarettes, fine-cut and cigar products, vaping and heated-tobacco products, and oral nicotine.

More about Imperial Brands

A major global cigarette producer, it operates across 160+ countries with a significant supply-chain footprint in agriculture-dependent regions.

Head office GBStaff ~25,100Revenue ~£32.4BWebsite ↗

Read Imperial Brands' own report ↗

Our verdict

Imperial Brands discloses substantial carbon reductions in operations (72% S1+S2) and has SBTi-validated net-zero targets, but structural harms persist: tobacco farming drives deforestation and water contamination, 4.5 trillion cigarette butts remain unaddressed, and the company actively lobbies against tobacco regulation while greenwashing via ESG awards.

Imperial Brands scores 44/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified August 2026.

That places Imperial Brands joint 306th of 1,023 companies scored, and joint 9th of 57 in FMCG / Consumer Goods.

The ten questions

What is Imperial Brands doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Targets & Commitments (8/10, 8/10). Weakest on Nature & Biodiversity Impact and Water Impact (3/10, 5/10).

What's missing

Where Imperial Brands lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Its effect on natureAssess its effect on nature and publish a basic environmental policy.
  • Its effect on waterMeasure its water footprint and set reduction targets.
  • Its record on controversiesDeal with the findings under question 10, in public.

Every question that lost points

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling6/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is7/10Less than 90% of its energy shown to be renewable.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
  • Its effect on water5/10No measured water footprint with reduction targets.
  • Its climate targets8/10No validated long-term net zero target.
  • How openly it reports8/10No mission-locked structure, such as B Corp certification.
  • Its record on controversies5/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Imperial Brands's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
63 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 63) = 53.1
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
44 / 100
How this score has moved

Has Imperial Brands's score changed?

Imperial Brands's score has been reviewed 2 times and currently stands where it started, at 44.

02550751004410 August 2026447 November 2026
  1. 44 → 447 November 2026

    Sources replaced with the company's own or independent reports. Score unchanged.

  2. Scored 4410 August 2026

    Initial public score 44 (publish-draft)

Where the evidence comes from

What evidence is Imperial Brands's score based on?

9 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

11% of them were published by Imperial Brands itself; the rest come from independent sources.

[2]Independent source
ASH — Tobacco and the Environment

“Every stage of the tobacco supply chain poses serious environmental consequences, including deforestation, the use of fossil fuels and the dumping or leaking of waste”

Unknown
Q5
View →
[3]Public record
Carbon Credits — Big Tobacco Carbon Footprint

“the tobacco industry... cuts 600 million trees, 200,000 hectares of land, 22 billion tonnes of water, and emits 84 million tonnes of CO2”

Unknown
Q5
View →
[4]Independent source
GlobalData — Imperial Brands Water Consumption

“In 2021, Imperial Brands consumed 1.11 million cubic meters of water, a decrease of 7% over 2020”

2024
Q7
View →
[5]Independent source
CDP — Companies Scores

“CDP corporate scores register; Imperial Brands historically CDP A-rated”

Ongoing
Q9
View →
[6]Public record
Euronews — Stealthy Tobacco Lobbying Watchdogs

“These organisations include PMI, British American Tobacco, Japan Tobacco International, and Imperial Brands as major tobacco producers”

2025Archived copy from 2026-01-06: the original link no longer opens for us.
Q10
View →
[7]Independent source
Tobacco Tactics — Greenwashing

“All of the 'big four' TTCs (BAT, PMI, Japan Tobacco International and Imperial Brands) and Altria have been rated 'A', the highest possible rating, across various indices by the Carbon Disclosure Project”

Unknown
Q10
View →
[8]Independent source
Tobacco Tactics — Interference with Endgame Policies

“The Guardian reported tobacco industry lobbying activities to attempt to derail the bill... Imperial Brands also reportedly engaged with MPs and government officials”

Unknown
Q10
View →
[9]Independent source
LobbyMap — Imperial Brands in Climate Change

“Imperial Brands supports net-zero by 2050; assessed as minimal substantive climate-policy engagement”

Unknown
Q10
View →
[10]Self-reported
Imperial Brands ESG Performance Summary 2025
Ongoing
Q1Q2Q3
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Imperial Brands

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    Imperial Brands: SINK sustainability score 44.

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Imperial Brands in context

How does Imperial Brands compare with other fmcg / consumer goods companies?

Where Imperial Brands sits among fmcg / consumer goods peers.

Among the 57 major fmcg / consumer goods brands we've scored, Imperial Brands is tied =9th of 57, with 2 others.

=9/57
Imperial Brands's rank
36
Industry average
17
Industry low
53
Industry high
See all 57 in FMCG / Consumer Goods →
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