SaaS / Digital Services

DuckDuckGo sustainability score: 49/100

49/100
Making progress
19th of 69 in SaaS / Digital Services

Better than 74% of SaaS / Digital Services

Leading practice starts at 60. The highest score on SINK is 71.

Limited independent evidence: only two independent sources cover this company. The score may change as more evidence appears.

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About DuckDuckGo

DuckDuckGo is a privacy-focused search engine founded in 2008, headquartered in Paoli, Pennsylvania. The company syndicates search results from third-party infrastructure (primarily Bing/Microsoft), operates fully distributed with no owned offices, and serves millions of users seeking search without tracking.

More about DuckDuckGo

It competes with Google and other mainstream search engines on privacy rather than advertising reach.

Founded 2008Head office Paoli, United StatesStaff ~200-335Revenue ~$100M (estimate; aggregator, unverified)Website ↗

Our verdict

DuckDuckGo's environmental footprint is negligible by design—fully distributed, no owned infrastructure, minimal operational emissions under 1,000 tCO₂e annually. The company's 2021 carbon-negative claim rests entirely on offsets, not operational reduction. Post-2022 disclosure has stopped: no updated emissions data, no formal Scope 3 reporting, no governance structure, and no third-party verification.

DuckDuckGo scores 49/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified July 2026.

That places DuckDuckGo joint 179th of 1,023 companies scored, and 19th of 69 in SaaS / Digital Services.

Limited evidence. This score rests on 3 sources, 33% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.

The ten questions

What is DuckDuckGo doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Water Impact (8/10, 5/10). Weakest on Emissions Trajectory and Carbon Footprint: Operations (2/10, 3/10).

What's missing

Where DuckDuckGo lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Whether its emissions are fallingShow its emissions are falling, even from energy bills or mileage.
  • Emissions from its own operationsPublish emissions figures for its own operations, even an estimate from energy bills.
  • Emissions from its supply chainAssess where its supply-chain emissions come from.

Every question that lost points

  • Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain3/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling2/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water5/10No measured water footprint with reduction targets.
  • Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
  • How openly it reports3/10No published sustainability data, or no one named as responsible for it.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is DuckDuckGo's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
SaaS / Digital Services sector ceiling.
70 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
40 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 70) + (0.7 × 40) = 49.0
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Making progress.
49 / 100
How this score has moved

Has DuckDuckGo's score changed?

DuckDuckGo's score has been reviewed 2 times and currently stands where it started, at 49.

0255075100497 November 2026497 November 2026
  1. 49 → 497 November 2026

    Correction, 7 November 2026: removed an unsourced emissions figure. Score unchanged.

  2. Scored 497 November 2026

    Limited-evidence banner: 2 independent parties once company-published sources are not counted (owner ruling 2026-11-07). Score unchanged.

Where the evidence comes from

What evidence is DuckDuckGo's score based on?

3 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

33% of them were published by DuckDuckGo itself; the rest come from independent sources.

This company's public sustainability disclosure is limited. This score is based on the 3 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 3 sources, 33% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
DuckDuckGo Goes Carbon Negative

“our estimate for our 2019 emissions — including Scope 1, 2, 3, and Full Upstream/Downstream Activities — totaled 1,075T of CO2e”

2021, updated June 2024
Q1Q2Q4Q5Q6Q8Q9
View →
[2]Public record
DuckDuckGo Achieves Carbon Negative Status

“DuckDuckGo's 2019 carbon estimate reached 1,075T (that's tonnes, aka metrics tons) of CO2e”

2021
Q3Q6
View →
[3]Public record
Tildes Discussion — DuckDuckGo Goes Carbon Negative

“It's too bad that the only sustainability strategy DuckDuckGo discusses in this announcement is carbon offsets”

2021
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For DuckDuckGo

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    DuckDuckGo: SINK sustainability score 49.

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DuckDuckGo in context

How does DuckDuckGo compare with other saas / digital services companies?

Where DuckDuckGo sits among saas / digital services peers.

Among the 69 major saas / digital services brands we've scored, DuckDuckGo sits 19th of 69.

19/69
DuckDuckGo's rank
39
Industry average
21
Industry low
71
Industry high
See all 69 in SaaS / Digital Services →
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