Food Service / Restaurants

ASK Italian sustainability score: 47/100

47/100
Making progress
Joint 5th of 53 in Food Service / Restaurants

Better than 90% of Food Service / Restaurants

Leading practice starts at 60. The highest score on SINK is 71.

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About ASK Italian

ASK Italian is a casual-dining pizza and pasta chain operating 66+ sites across the UK, owned by Azzurri Group (also operating Zizzi, Coco di Mama, and Dave's Hot Chicken). Headquartered in London, it serves over 15 million meals annually and is mid-sized within UK hospitality.

Founded 2016Head office London, UKStaff ~6,000 (Azzurri Group total)Revenue ~£304M (Azzurri Group FY24)Website ↗

Read ASK Italian's own report ↗

Our verdict

Azzurri Group has built genuine operational emissions reductions and circular initiatives—food waste biogas loops, regenerative flour sourcing, packaging redesigns—but lacks the absolute figures, third-party verification, and science-aligned targets needed for credibility. Water use is completely unreported. No SBTi validation underpins the 2040 net-zero claim.

ASK Italian scores 47/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified May 2026.

That places ASK Italian joint 236th of 1,023 companies scored, and joint 5th of 53 in Food Service / Restaurants.

The ten questions

What is ASK Italian doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Resource Use & Waste (7/10, 6/10). Weakest on Water Impact and Energy Source (3/10, 4/10).

What's missing

Where ASK Italian lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Its effect on waterMonitor its water use and take measures to reduce it.
  • How clean its energy isShow at least half its energy is renewable, with a transition plan.
  • Its effect on natureMeasure its effect on nature and have it independently verified.

Every question that lost points

  • Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
  • Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
  • Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
  • How openly it reports5/10No dedicated sustainability role, board oversight or public report.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is ASK Italian's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food Service / Restaurants sector ceiling.
45 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
48 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 48) = 47.1
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Making progress.
47 / 100
Where the evidence comes from

What evidence is ASK Italian's score based on?

11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

36% of them were published by ASK Italian itself; the rest come from independent sources.

Scored on 9 April 2026 under an earlier version of our method. We're re-checking it under the current method.

[1]Self-reported
Azzurri Group Launches 2024 Sustainable Dining Report and Achieves Further Reductions in Carbon Emissions
2025
Q1Q3Q4Q8
View →
[2]Public record
ASK Italian, Zizzi and Dave's Hot Chicken Operator Azzurri Group Delivers Rise in Revenue and Profit
2024
Q1Q3
View →
[3]Independent source
Azzurri-Foodsteps Decarbonisation Case Study
Unknown
Q2Q9
View →
[4]Public record
Azzurri Group Makes Strides with Sustainability Strategy
Unknown
Q2Q3Q5
View →
[5]Self-reported
Azzurri Group Sustainable Dining Report FY23
2023
Q6Q8
View →
[6]Public record
Azzurri Group Announces 10% Reduction in Carbon Emissions
2024
Q6Q8
View →
[7]Self-reported
Azzurri Group Governance and Reporting
Ongoing
Q7Q9
View →
[8]Self-reported
Azzurri News
Ongoing
Q5Q8Q10
View →
[9]Public record
Sustainable Food Business — Azzurri Group 2024 Report
2024
Q9
View →
[10]Public record
Hospitality and Catering News — Azzurri Releases Sustainability Report
2024
Q4
View →
[11]Public record
Wikipedia — ASK Italian
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For ASK Italian

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    ASK Italian: SINK sustainability score 47.

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ASK Italian in context

How does ASK Italian compare with other food service / restaurants companies?

Where ASK Italian sits among food service / restaurants peers.

Among the 53 major food service / restaurants brands we've scored, ASK Italian is tied =5th of 53, with 1 other.

=5/53
ASK Italian's rank
35
Industry average
19
Industry low
51
Industry high
See all 53 in Food Service / Restaurants →
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